November 13, 2009

Rare Cars: Bugatti Veyron

The rare things in life come at a significant cost: The Hope Diamond, true love and the Bugatti Veyron are three. Assembled by hand in the Bugatti headquarters of Alsace, only 150 2009 Bugatti Veyrons will be produced — with the first 50 earmarked for existing Bugatti customers. True love and the Hope Diamond may be easier to acquire.

Though then number of Bugattis to be produced is limited, the options for each model make each one unique. The newest edition, The Grand Sport, a targa top edition, was unveiled at the Pebble Beach Concourse in August of 2008. The first one produced was donated to charity and was auctioned for a cool $2.4 million. Production of this model began in March of 2009 with a starting price of $2.2 million. No matter your taste, as long as you have deep pockets, you may be able to drive a Bugatti Veyron into your garage — a big maybe. So many models, so many ways to spend your dollars, but so few available. The Bugatti Veyron is one of the rarest super cars in the world today.

One of the most unique Bugatti models is the Hermes Edition Bugatti Veyron FBG. FBG stands for “Faubourg” — the street where the famed house of Hermes resides. The interior of this model is a fashionista’s dream enrobed in bull calfskin leather. From the dashboard and the rear bulkhead to the leather-lined trunk filled with custom-made Hermes luggage, the Veyron FBG is seat candy of the optimum kind. At a catwalk price of $600,000, there are only two paint job options: none and chocolate Hermes brown. This price makes the paint for the Bugatti Veyron FBG more expensive than purchasing three houses on a block of many suburbs in the U.S. The interlocking “H” s in the updated grille and air intake add a little Hermes bling and recognition to the already over-the-top Bugatti Veyron FBG.

For optimum rarity, the Bugatti Veyron Pur Sang is the winner. With only five produced, owning one of these models is almost as rare as being struck by lightening. In direct contrast to the Veyron FBG, the Pur Sang has no paint job. It is described as “naked” in that the carbon fiber and aluminum body is unpainted. Even without paint, the nude Veyron Pur Sang is priced at $2.2 million. The Veyron design is enhanced by the simplicity of the dark carbon fiber and shiny aluminum two-tone contrast. It is artwork in performance, design and complex simplicity.

As one of the world’s rarest cars, owning a Bugatti Veyron, no matter the model, is the ultimate calling card of the privileged.